Case Study: Raiffeisen Switzerland achieves up to 300% higher conversions with Adobe Experience Cloud

Raiffeisen increases conversions up to 300% with targeted messaging through Adobe Experience Cloud

Raiffeisen Switzerland, the community-focused Swiss retail bank, needed to modernize its customer experience across in-person, digital, and mobile channels while keeping local relevance and reducing the cost and complexity of multichannel marketing. Working with Adobe Experience Cloud, including Adobe Experience Manager, Adobe Target, and Adobe Analytics, it set out to deliver personalized website experiences that matched the service customers expected from their local branches.

Adobe Experience Cloud helped Raiffeisen Switzerland create 267 localized website variations and use real-time analytics and A/B testing to refine messaging and offers. The bank reported average conversion rates up to 14% and a 300% increase in conversions from targeted campaigns, while also improving manageability and cost efficiency for its branches.

Raiffeisen Switzerland

Felix Wenger

Head Channel and Distribution (Retail and Affluent)