Case Study: Progrexion achieves a 14% boost in conversion with Adobe Experience Cloud

Progrexion speeds consumer access to tailored credit services with the help of Adobe Marketing Cloud

Progrexion, a provider of online consumer credit services, needed a better way to drive cross-channel leads to its call center and create a single view of customers across brands and channels. Its existing reporting tools offered only basic attribution and didn’t connect online and offline interactions, making personalization and more meaningful customer engagement difficult. Adobe Experience Cloud helped Progrexion address these challenges with Adobe Marketing Cloud, including Adobe Analytics, Adobe Target, and Adobe Experience Manager.

Adobe Experience Cloud implemented an integrated solution that unified visitor data, enabled audience segmentation, and supported testing and personalized content across web and call-center experiences. Using Adobe Target and Adobe Experience Manager, Progrexion sped up content deployment and optimized calls to action, resulting in a 14% lift in conversion. The company also gained faster time to market, one customer view across channels, and richer analytics that improved decision-making and reduced reporting effort.

Progrexion

Steven Jones

Associate Director, Testing and Optimization