Case Study: Princess Cruises achieves personalized customer engagement with Adobe Experience Cloud

Princess Cruises entertains new audiences with personalized messaging through Adobe Experience Cloud

Princess Cruises, the third-largest cruise line in the world, wanted to attract new travelers and deliver more personalized, relevant messaging across channels. Its challenge was combining data from booking systems, CRM, and other sources into a single view of customers so it could better understand audience preferences and improve targeting. To do this, Princess Cruises used Adobe Experience Cloud, including Adobe Audience Manager, Adobe Analytics, and Adobe Target.

With Adobe Experience Cloud and Adobe Professional Services, Princess Cruises deployed Adobe Audience Manager in just three months, centralized its customer data, and connected email and web activity to improve identification and segmentation. The results included a 65% savings in cost per landing page through audience suppression and a 300% increase in identifiable audiences, helping Princess Cruises build a stronger foundation for personalization and more efficient marketing.

Princess Cruises

Gordon Ho

Senior Vice President of Global Marketing and North America Sales