Case Study: C3 Creative Code and Content achieves greater productivity and five times more content with Adobe Experience Cloud

Personal marketing in the digital age

C3 Creative Code and Content needed a way to create more personalized digital marketing campaigns without sharply increasing costs or labor, while also enabling teams across offices to collaborate on projects and use unified tools. The company turned to Adobe Experience Cloud, along with Adobe Creative Cloud for enterprise, to support its growing volume of content and campaigns.

Adobe Experience Cloud helped C3 connect content creation, campaign management, testing, and analytics in one integrated workflow using tools like Adobe Experience Manager, Adobe Campaign, Adobe Target, and Adobe Audience Manager. The result was faster collaboration, shared assets, improved productivity, and scalable campaign optimization; C3 reported producing about five times as much content as five years earlier, even after doubling staff.

C3 Creative Code and Content

Jasper Graf Von Hardenberg

Executive Strategy Director