Case Study: Tumi Inc achieves faster product launches and richer online shopping experiences with Adobe Experience Cloud

Online customers enjoy up-close looks at personalized Tumi bags with Adobe Marketing Cloud

Tumi Inc, the luggage and bag maker, needed to keep its ecommerce site current with thousands of products and rapidly changing inventory while delivering richer shopping experiences across desktop and mobile. The company also wanted better control over a large library of images and videos and to support personalization features like monogramming, using Adobe Marketing Cloud products including Adobe Experience Manager and Adobe Analytics.

Adobe Experience Cloud, through Adobe Experience Manager and Adobe Analytics, helped Tumi centralize asset management, automate content resizing, and speed the creation and publishing of product images and video. The results included product content going live up to 40% faster, product launches arriving up to four weeks sooner, and shopper session times increasing by up to 40%, while Tumi reduced the amount of content it needed to shoot, edit, and manage.

Tumi Inc

Naveen Gunti

Senior Director, e-Commerce Technology and Operations, Tumi Holdings, Inc.