Case Study: National Bank of Canada achieves higher conversions and data-driven digital growth with Adobe Experience Cloud

National Bank of Canada uses data-based decisions to boost conversions with Adobe Experience Cloud

National Bank of Canada needed a better way to reach customers across Canada, especially in areas with fewer branches, and to move from instinct-based decisions to a data-driven digital strategy. Adobe Experience Cloud helped the bank build a stronger online presence and improve customer acquisition through analytics, content management, personalization, and testing tools.

Using Adobe Experience Cloud, including Adobe Analytics, Adobe Audience Manager, Adobe Experience Manager, Adobe Target, and Adobe Advertising Cloud, National Bank of Canada streamlined marketing, optimized websites in French and English, and personalized content based on customer behavior. The results included a 30% decrease in cost per action, more data-based decisions, improved conversions, 50 tests in the first year, and $150,000 in avoided development costs.

National Bank of Canada

Eboni Boicel

Head of Digital Marketing