Case Study: Morningstar achieves faster, personalized marketing and greater customer engagement with Adobe Experience Cloud

Morningstar gains greater marketing intelligence and agility through Adobe Experience Cloud

Morningstar, a financial information and investment services company, needed to modernize its legacy website and marketing stack to better serve different investor audiences. To future-proof its digital presence, it turned to Adobe Experience Cloud, including Adobe Experience Manager, Adobe Target, and Adobe Analytics, along with Adobe Creative Cloud for enterprise.

Adobe Experience Cloud helped Morningstar speed up content publishing, create persona-based experiences, and gain real-time insight into audience behavior. The result was faster time to market, reduced cost per customer acquisition, and a 26% year-over-year increase in premium trial engagement, while Adobe also enabled the team to test and update campaigns in minutes without IT support.

Morningstar

Rob Pinkerton

CMO