Case Study: Maxim Integrated achieves 300% e-commerce revenue growth with Adobe Experience Cloud

Maxim Integrated delivers one-to-one customer engagement for global audiences with Adobe Experience Cloud

Maxim Integrated, a semiconductor company serving global audiences, needed to simplify a complex website and e-commerce experience across more than 9,000 products and many SKUs while delivering more personalized, one-to-one engagement. To address these challenges, Maxim chose Adobe Experience Cloud, including Adobe Experience Manager, Adobe Target, and Adobe Analytics, to improve content management, speed up time to market, and create more relevant customer experiences.

With Adobe Experience Cloud, Maxim streamlined digital content creation and launched targeted, responsive experiences across its website and e-commerce site, while also building an internal sales portal on top of the customer-facing site. The results included easier management of 30,000+ assets, faster campaign launches, improved operational efficiency, and a 300% increase in e-commerce revenue after switching to SAP Hybris and Adobe Experience Manager; Adobe Experience Cloud and Adobe Customer Solutions also helped Maxim gain deeper customer insights and scale its analytics program.

Maxim Integrated

Robert Reneau

Director of Digital Marketing