Case Study: Manulife streamlines customer digital experiences with Adobe Experience Cloud

Manulife streamlines its website with Adobe Experience Cloud to help customers find what they need

Manulife, a leading financial services group, needed to refocus its large, hard-to-navigate website around customer needs rather than its internal corporate structure. Working with Adobe Experience Cloud, including Adobe Experience Manager and Adobe Analytics, Manulife sought a scalable way to improve digital experiences, engagement, and conversions while meeting a tight launch deadline.

Adobe Experience Cloud and Adobe Professional Services helped Manulife centralize web production, build reusable templates and components, and move to a cloud-based platform. The company consolidated its site from 1,200 pages to 250, improved efficiency, met its go-live date, and saw better customer experiences and rising quote activity, while Adobe Analytics now supports ongoing optimization and future personalization.

Manulife

Sophie Bellemare

AVP Strategic Digital Initiatives