Case Study: True Value Company achieves 163% higher email open rates with Adobe Experience Cloud

Leading retailer-owned hardware cooperative builds foundation for personalized, one-to-one marketing with Adobe Marketing Cloud

True Value Company, a retailer-owned hardware cooperative, wanted to move from broad email marketing to more personalized, cross-channel engagement, but it lacked a central customer database and struggled to segment audiences effectively. The company also needed to reduce high email volumes while improving open rates and campaign performance, using Adobe Experience Cloud, specifically Adobe Campaign.

Working with Adobe Experience Cloud and partner Precision Dialogue, True Value implemented Adobe Campaign and migrated data from multiple sources into a unified customer profile. This improved targeting and workflow efficiency, allowing marketers to launch campaigns independently and cut campaign cycle time by 20%. The results were strong: email open rates increased by up to 163%, with cleaner data and better segmentation delivering a significant return on investment.

True Value Company

Melva Godwin

Manager, Campaign Management