Case Study: Ferguson achieves $6.6M in annual incremental revenue with Adobe Experience Cloud

Leading plumbing, PVF, HVAC, and waterworks distributor masters website testing and optimization

Ferguson, a leading plumbing, PVF, HVAC, and waterworks distributor, needed a better way to drive website testing and optimization across a matrixed organization with inconsistent reporting and limited data-driven alignment. Adobe Experience Cloud, using Adobe Analytics and Adobe Target, helped Ferguson shift to a more disciplined optimization program and support better digital decision-making.

Adobe Experience Cloud, along with Adobe Professional Services, implemented testing, analytics, training, and standardized reporting processes that made experimentation easier and more effective. The results were substantial: Ferguson achieved payback within one week, increased revenue per site visitor by 381%, grew B2B share of sales by 469%, and generated an estimated $6.6 million in annual incremental revenue.

Ferguson

Melody Walk

Digital Optimization Owner