Case Study: Kao Corporation achieves faster mobile-first global web updates with Adobe Experience Cloud

Kao refreshes and expands its global websites with Adobe Experience Manager

Kao Corporation needed to overhaul its global websites to match rapidly rising mobile traffic and make content updates faster and less dependent on developers. With more than 250 websites and 500,000 digital assets to manage, the company wanted a mobile-first approach and a better way to handle localization, workflows, and multi-device experiences. Kao turned to Adobe Experience Cloud, including Adobe Experience Manager, to replace its legacy platform.

Adobe Experience Cloud helped Kao implement responsive, template-based website creation and centralized CMS/DAM management, enabling teams to update and localize sites more efficiently across regions. The result was about 20% faster updates, simpler workflows, better designs without developer reliance, and smoother launches for major brand sites worldwide.

Kao Corporation

Tsuyoshi Tanaka

Manager, Office of Communication Technology, Digital Marketing Center