Case Study: JustAnswer achieves 110% revenue growth with Adobe Experience Cloud

JustAnswer accelerates campaigns and optimizes services

JustAnswer, a professional services platform that connects customers with experts, needed a better way to understand customer behavior, personalize communications, and centralize marketing across email, online, and customer Q&A. Its existing tools lacked depth, were hard to customize, and made it difficult to pull together data from multiple channels, so JustAnswer turned to Adobe Experience Cloud, specifically Adobe Campaign.

Adobe Experience Cloud implemented Adobe Campaign within Adobe Marketing Cloud to unify campaigns on a single platform with real-time analytics, automation, testing, and integrated customer profiles. Within about six months, JustAnswer transformed its email marketing, increased year-over-year revenue from existing customers by 110%, delivered a 20% overall revenue boost, reduced its email database by 50%, and needed only three employees to manage emails reaching nearly three million customers per month.

JustAnswer

Kara Douglas

Sr. Manager, Marketing Communications