Case Study: Informatica achieves 61% growth in global web visits with Adobe Experience Cloud

Informatica uses Adobe Marketing Cloud to take customer experiences and revenues from digital marketing to new heights

Informatica, a global enterprise data management company, needed a scalable digital marketing platform to support 30 websites in 8 languages, improve lead generation, and deliver personalized content across multiple back-end systems. It turned to Adobe Experience Cloud, using Adobe Experience Manager, Adobe Analytics, and Adobe Target to modernize its web experience and better reach customers worldwide.

With Adobe Experience Cloud and Adobe Professional Services, Informatica streamlined multisite content management, translation workflows, tagging, and personalization across its sites. The impact included a 61% increase in global website visits, a 55% rise in organic search visits, and 3x greater response rates for webinars and events, while also helping the team target key accounts and move prospects faster through the funnel.

Informatica

Sean Browne

Senior Director of Web Marketing