Case Study: Hotels.com boosts traveler engagement with Adobe Experience Cloud

Hotels.com™ creates memorable experiences that reinforce its brand and market position using Adobe Advertising Cloud

Hotels.com, the well-known online travel booking site, wanted to create a more playful, interactive way to engage travelers and reinforce its brand. Working with Adobe Experience Cloud, specifically Adobe Advertising Cloud, the company looked to turn its “Captain Obvious” character into a fun, made-for-web ad experience that would stand out from standard non-interactive creative.

Adobe Experience Cloud helped Hotels.com and its agency build and optimize a custom, synchronized “skippable” ad experience that blended humor with interactivity. The campaign delivered strong engagement, with nearly 20% of viewers toggling between versions, and surveys showed higher brand awareness, brand consideration, and customer satisfaction versus standard ads.

Hotels.com

Vincenzo Bruno

Senior Brand Manager, EMEA