Case Study: Hostelworld achieves higher engagement and lower booking costs with Adobe Experience Cloud

Hostelworld transforms the hostel experience with digital marketing from Adobe Experience Cloud

Hostelworld, the global hostel booking platform for young, tech-savvy travelers, needed a better way to understand customer behavior and deliver personalized digital experiences across its websites, apps, email, and social channels. To engage its niche audience across global markets, it turned to Adobe Experience Cloud, including Adobe Analytics, Adobe Advertising Cloud Search, and Adobe Campaign.

Adobe Experience Cloud helped Hostelworld use data and automation to optimize journeys, segment audiences, and run more targeted campaigns. The results included a 500% increase in engagement across digital channels, a 20% reduction in cost per booking, more than 1 billion emails sent per year, and higher click-through and lower unsubscribe rates, while also improving marketing productivity.

Hostelworld

Otto Rosenberger

CMO