Case Study: Argos achieves 40% online sales and up to 7,000% ROI with Adobe Experience Cloud

High street retailer builds its digital channels and drives new revenues through actionable insights from Adobe Marketing Cloud

Argos, a leading UK digital retailer, wanted to better understand online shopping behavior, target marketing spend more effectively, and improve performance across web, mobile, and email channels. To do that, Argos selected Adobe Experience Cloud, using Adobe Analytics and Adobe Experience Manager to connect data across channels and turn raw metrics into actionable insights.

Adobe Experience Cloud helped Argos build segmented, insight-driven campaigns and optimize the customer journey with better reporting, analytics, and dynamic media delivery. The results were strong: campaign open rates rose 43%, click-through rates increased 37%, conversion improved 32%, and some campaigns delivered ROI between 1,500% and 7,000%; online sales also grew from 20% to 40% of total sales.

Argos

Jim Bassett

eCommerce Operations Manager, Argos