Case Study: HFF achieves stronger client confidence and consistent property marketing with Adobe Experience Cloud

HFF builds client confidence and drives business with high-quality marketing materials for commercial real estate properties

HFF, one of the largest commercial real estate intermediaries in the U.S., needed a better way to create consistent, high-quality marketing materials across 23 offices while managing collaboration, software licenses, and content for web and mobile. The company worked with Adobe Experience Cloud, using Adobe Creative Cloud for enterprise along with Adobe Stock, Adobe Document Cloud, and Adobe Marketing Cloud to support its design and digital marketing teams.

Adobe Experience Cloud helped HFF centralize asset sharing, manage licenses for nearly 200 designers, reuse content across channels, and streamline stock photo approvals and updates. The result was faster collaboration, lower costs and effort, more consistent brand materials, and stronger sales and marketing assets that supported more than $76 billion in annual transaction volume.

HFF

Christy Grenga

Director