Case Study: Havas achieves real-time personalized fan engagement with Adobe Experience Cloud

Havas and Adobe team to create and deliver real-time, data-driven personalized ads using Adobe Advertising Cloud Creativea

Havas, a media brand in the Havas Group, needed to help a major sports organization capture fans’ attention with dynamic, personalized digital ads while reducing the time and cost of creating hundreds of ad variations. Working with Adobe Experience Cloud, including Adobe Advertising Cloud Creative, Havas sought a way to deliver real-time, data-driven campaigns across desktop and mobile.

Adobe Experience Cloud enabled Havas to automate ad production, personalize creative using audience segmentation, and scale the campaign across many matchups. The results included hundreds of ads created through automation, a 75% greater ROI from lower costs, a 31% increase in revenue from more subscriptions, and improved personalization that helped drive fan engagement.

Havas

Michael Kaushansky

Executive Vice President, Chief Data Officer