Case Study: Hagerty achieves 45% campaign cost savings and 118% more insurance application starts with Adobe Experience Cloud

Hagerty simplifies digital marketing and ad campaigns with Adobe Experience Cloud and achieves real returns in only four months

Hagerty, the classic car insurance and enthusiast community company, needed to simplify its digital marketing and gain clearer insight into customer behavior while improving paid search performance. To address this challenge, Hagerty turned to Adobe Experience Cloud, using Adobe Advertising Cloud Search and Adobe Analytics, supported by Adobe Professional Services.

Adobe Experience Cloud helped Hagerty integrate marketing and analytics, automate campaign management, and optimize bids and budgets with machine learning. In four months, Hagerty cut campaign spend by 45%, lowered cost-per-click by 10.4%, increased insurance application starts by 118%, and reduced cost per application start by 33.5%, while also improving visibility and confidence in performance.

Hagerty

Mick Bassett

Search Engine Marketing