Case Study: Philips achieves faster, more consistent digital marketing with Adobe Experience Cloud

Global manufacturer uses Adobe solutions to simplify,standardize, and formalize digital marketing

Philips, the global manufacturer, needed to rebuild its digital presence to standardize content, improve localization across 79 markets and 38 languages, and give its 500+ content authors better control while staying on brand. Using Adobe Experience Cloud solutions, including Adobe Experience Manager, Adobe Analytics, and Adobe Target, Philips set out to simplify and formalize its digital marketing.

Adobe Experience Cloud helped Philips create a mobile-first, integrated platform with templates, automated content updates, and testing tools that sped up publishing and improved consistency across more than 1 million pages. The results included 75% faster translation, up to 90% lower translation management costs, 20% more clicks from optimized buttons, and major gains in engagement and conversions, such as a 27.97% lift in purchases on mobile.

Philips

Joost van Dun

Phillips