Case Study: CSC doubles monthly marketing leads with Adobe Experience Cloud

Global IT leader matches clients with the news and leadership that fits their needs

CSC, a global IT leader, needed a better way to help B2B customers find the right solutions quickly while improving attribution, breaking down silos between marketing and sales, and personalizing a large website with 14,000 pages. The company turned to Adobe Experience Cloud, using Adobe Marketing Cloud tools such as Adobe Analytics, Adobe Target, and Adobe Social, along with Demandbase, to better understand visitor behavior and content performance.

Adobe Experience Cloud implemented integrated analytics, targeting, social listening, and dynamic tag management to improve measurement and personalization across CSC’s digital experience. The results included faster tagging across thousands of pages, more relevant social engagement, stronger personalized content recommendations, and a more than 2x increase in monthly marketing leads.

CSC

Chris Marin

Sr. Principal Digital Marketing Platform & Analytic