Case Study: Franke Group drives digital transformation with Adobe Experience Cloud

Franke Group drives digital transformation

Franke Group, the Switzerland-based kitchen and catering systems provider, needed a digital strategy to unify its global brand presence and improve customer experience across more than 100 web properties. Working with Adobe Experience Cloud, the company also wanted to create more emotional, responsive online experiences and a digital showroom that could better support customers throughout a long purchasing journey.

Adobe Experience Cloud, through Adobe Experience Manager, helped Franke centralize content management, roll out responsive websites worldwide, and power a 3D digital showroom with rich media and asset management. The results included a 40% increase in time spent on the website, a 15% reduction in churn, and the ability to launch 8 to 10 new country-specific web properties per month, all while improving efficiency and lowering costs.

Franke Group

Renato Di Rubbo

CMO