Case Study: Eurobet increases revenue and customer engagement with Adobe Experience Cloud

Eurobet increases revenue through improved customer engagement

Eurobet, a leading Italian online gaming and betting brand, wanted to deepen customer engagement, improve retention, and better understand customer journeys across online, mobile, and retail channels. To do this, Eurobet chose Adobe Experience Cloud, including Adobe Campaign, Adobe Target, Adobe Analytics, and Adobe Professional Services, to launch a new site and deliver more personalized experiences.

With Adobe Experience Cloud, Eurobet built data-driven campaigns, real-time dashboards, targeted communications, and testing for site and offer improvements. The results included up to a 20% improvement in campaign conversions, up to 3% lower churn, stronger cross-sell and upsell performance, and a major market ranking jump from sixth to second in sports betting, along with improved casino positioning.

Eurobet

Alexis Grigoriadis

Director of Online Marketing