Case Study: Epson America achieves better customer experiences and higher conversions with Adobe Experience Cloud

Epson America combines smart analysis and machine learning for better customer experiences with Adobe Experience Cloud

Epson America, a diverse manufacturer of printers, projectors, scanners, wearables, and more, needed better insight into how different customer types were behaving on its website and how to improve conversions across both short and long sales cycles. To solve this, Epson America worked with Adobe Experience Cloud, using Adobe Analytics and Adobe Target along with Adobe Sensei to better understand performance, customer journeys, and online issues.

Adobe Experience Cloud helped Epson America monitor campaigns in real time, detect anomalies, and test page variations to fix checkout friction and optimize digital experiences. The first Adobe Target test quickly outperformed the original page, and the resulting lift was strong enough to fund the entire first year of using the Adobe solution, while also improving leads, conversions, and revenue.

Epson America

Scott Sturcke

Director, Online Marketing Management