Case Study: NetApp achieves higher engagement and conversion with Adobe Experience Cloud

Enterprise storage leader uses Adobe Marketing Cloud to improve digital experiences

NetApp, an enterprise storage leader, needed to better understand customer behavior across its digital channels and improve online experiences, conversion, and marketing effectiveness. To do that, it turned to Adobe Experience Cloud, using Adobe Marketing Cloud with Adobe Analytics and Adobe Target, alongside Adobe Professional Services.

Adobe Experience Cloud helped NetApp analyze audience segments, test content and page designs, and align its digital strategy around data-driven KPIs. The results included richer customer insights, a more collaborative marketing organization, added scalability, and measurable gains such as a 13% increase in engagement and a 170% lift in click-throughs, all while saving time, money, and resources.

NetApp

Tim Chen

Manager of Digital Experience