Case Study: Electronics for Imaging achieves higher sales and scalable customer communications with Adobe Experience Cloud

EFI™ connects with customers through intuitive, automated communications using Adobe Experience Cloud

Electronics for Imaging (EFI) needed to scale personalized marketing and customer communications as its product portfolio grew, while also guiding buyers through more complex, multi-channel journeys. To address this challenge, EFI used Adobe Experience Cloud, specifically Adobe Campaign, to unify customer data and improve targeting across its B2B audience.

Adobe Experience Cloud helped EFI automate cross-channel campaigns, personalize outreach, and better align sales and marketing. The results included more than 450 marketing activities per month, up to a 35% email open rate, a 7% increase in lead volume, a 10% rise in sales opportunities, and one event generating 176 leads versus the usual 50 to 60.

Electronics for Imaging

Naomi Liu

Senior Manager, Marketing Operations