Case Study: Dior achieves higher customer loyalty and a 15% catalog response increase with Adobe Experience Cloud

Dior transforms awareness into loyalty

Dior, the global fashion and luxury retailer, needed a better way to raise brand awareness in the U.S., increase repeat purchases, and engage its most valuable customers across boutiques, events, catalogs, and email. Working with Adobe Experience Cloud, specifically Adobe Campaign, Dior also wanted to replace siloed customer data and manual segmentation with a single view of the customer.

Adobe Experience Cloud implemented Adobe Campaign to unify U.S. customer data, build rich profiles, and enable advanced segmentation, personalized targeting, and cross-channel campaign management. The result was more focused marketing, better tracking of customer behavior and campaign performance, and a 15% increase in catalog response rate, while also improving lifetime value analysis and support for in-house campaigns.

Dior