Case Study: DER Touristik achieves higher conversions and revenue through personalization with Adobe Experience Cloud

DER Touristik offers travel enthusiasts highly personalized services across channels using Adobe Experience Cloud

DER Touristik, one of Europe’s largest travel companies, needed to shift from a mostly offline model to a more seamless omnichannel experience while delivering personalized journeys across multiple brands and countries. To better understand customers moving between websites, email, and local travel offices, DER Touristik turned to Adobe Experience Cloud, including Adobe Analytics and Adobe Target.

Adobe Experience Cloud helped DER Touristik unify customer data, build segments, and deliver personalized recommendations and A/B-tested experiences. The results included a 2.7x higher conversion rate on a site using recommendations versus generic banners, and up to 20% longer time on site from a homepage test with smaller teasers. Adobe also enabled marketers to make data-driven decisions and improve engagement and revenue.

DER Touristik

Alexander Gaertner

Head of Digital Analytics