Case Study: Deloitte achieves faster, more consistent global digital experiences with Adobe Experience Cloud

Deloitte delivering richer, responsive online experiences to users worldwide

Deloitte needed to replace a fragmented network of global websites with a single, more consistent and mobile-friendly online experience that could serve diverse audiences across many languages. With Adobe Experience Cloud, specifically Adobe Marketing Cloud solutions, Deloitte aimed to improve brand consistency, simplify content management for hundreds of contributors, and deliver more relevant content to visitors worldwide.

Adobe Experience Cloud helped Deloitte implement Adobe Experience Manager, Adobe Analytics, and Adobe Target to consolidate sites, support localized content, and enable dynamic, responsive publishing. The result was a richer digital experience, better audience insights, and content publishing that was roughly 2x faster; Deloitte also had about 80 sites updated and live, with improved mobile traffic and stronger global brand engagement.

Deloitte

Barbara Venneman

Digital Principal and Global Digital Marketing Leader