Case Study: Condé Nast achieves 40% more traffic and higher subscription revenue with Adobe Experience Cloud

Condé Nast - Customer Case Study

Condé Nast, the publisher behind brands like Vogue, GQ, and The New Yorker, needed a better way to understand audiences, align editorial and advertising goals, and grow revenue in the digital age. The company turned to Adobe Experience Cloud, using Adobe Marketing Cloud tools such as Adobe Analytics, Adobe Media Optimizer, Adobe Target, Adobe Experience Manager, and Adobe Social to build detailed audience profiles and improve content and marketing decisions.

Adobe Experience Cloud helped Condé Nast integrate offline survey data with online behavior, segment high-value audiences, and optimize campaigns across channels. The results included more targeted subscriptions and ads, 11% higher performance from one subscription offer test, 80% growth in mobile traffic, and at least 40% more social traffic across four brands, while also enabling predictive revenue forecasting and more efficient planning.

Condé Nast

Christopher Reynolds

Vice President of Data and Marketing Analytics