Case Study: Citrix achieves 96% higher employee engagement with Adobe Experience Cloud

Citrix, connecting and engaging employees and customers

Citrix, a technology company serving employees and customers worldwide, needed to modernize its digital presence by unifying multiple systems and microsites into a single, consistent experience. Working with Adobe Experience Cloud, Citrix used Adobe Experience Manager to create a scalable foundation for both its public website and employee intranet, while making content easier to manage and update.

Adobe Experience Cloud helped Citrix deploy templates and components quickly, consolidate intranet content, and enable non-technical authors to publish changes without developer support. The results included a 300% increase in web content author productivity, 200% higher search utilization, 96% year-over-year improvement in employee engagement, and faster content updates from weeks to minutes.

Citrix

Michael Berg

Director of Web Marketing