Case Study: bux achieves a 93% reduction in cost per acquisition with Adobe Experience Cloud

bux lowers cost per acquisition by more than 90% with Adobe Advertising Cloud

bux, a fintech startup helping customers transfer money and make secure cross-border payments, needed a faster, more efficient way to acquire users across 30 countries and 35 audience segments. To support its rapid growth, bux turned to Adobe Experience Cloud, including Adobe Advertising Cloud and Adobe Analytics Cloud, to manage complex marketing campaigns without adding costly operational overhead.

Adobe Experience Cloud, working with Adobe Professional Services, enabled bux to run search, social, and display campaigns from one unified platform and quickly optimize spend and messaging. The result was a dramatic improvement in efficiency, including a 93% reduction in cost per acquisition, with CPA falling from $600 to $40, plus reduced headcount needs and faster analysis of campaign performance.

bux

Danika Houghton

Chief Marketing Officer