Case Study: Bupa UK achieves data-driven customer experience improvements with Adobe Experience Cloud

Bupa UK uses Adobe Experience Cloud to enhance experiences through a data-driven understanding of customer journeys

Bupa UK wanted to improve customer experiences for its growing online audience, make information easier to access, and gain a single view of customer journeys across channels. To do this, it worked with Adobe Experience Cloud, using Adobe Analytics and Adobe Professional Services to bring customer data together and make insights more accessible to business teams.

Adobe Experience Cloud helped Bupa UK build self-service analytics, improve internal skills, and support more targeted marketing and personalization. The results included an 80% increase in digital marketing and analytics skills, a 75% reduction in simple report requests, and a 2x increase in strategic inquiries from business teams; targeted response rates also doubled within less than 21 days.

Bupa UK

Maurice Ky

Analytics Manager