Case Study: BASK Digital Media achieves a 33-point increase in support with Adobe Experience Cloud

BASK Digital Media uses Adobe Advertising Cloud to improve response for a ballot initiative by 33 points

BASK Digital Media, a digital marketing agency serving political campaigns, needed a way to reach undecided voters who were increasingly “cord cutters” and could not be reached through traditional broadcast, cable, or satellite TV. Working with Adobe Experience Cloud’s Adobe Advertising Cloud, the team aimed to boost awareness and support for a ballot initiative among audiences consuming video across streaming and digital platforms.

Adobe Experience Cloud implemented Adobe Advertising Cloud to plan, bid on, and deliver ads across connected TVs, streaming services, mobile apps, desktop websites, and other screens. The campaign increased awareness from 27% to 79%, delivered a 33-point increase in support, and shifted cord-cutting voters from -29 points against to +4 points in favor, far exceeding expectations.

BASK Digital Media

Amanda Bloom

Managing Director and Director of Advertising