Case Study: National Australia Bank achieves more agile, personalized digital experiences with Adobe Experience Cloud

Australian financial institution reworks its digital strategy to improve sales and experiences with Adobe Experience Manager

National Australia Bank, one of Australia’s largest financial institutions, needed a more agile digital strategy to deliver personalized, multichannel customer experiences and improve sales. Its existing content management systems limited how quickly it could launch and update digital content, so the bank turned to Adobe Experience Cloud, using Adobe Experience Manager along with Adobe Analytics and Adobe Target.

Adobe Experience Cloud helped National Australia Bank build a faster, more flexible web and mobile platform that enabled content teams to make changes without IT support. The results included 400% more content changes, a 45% lift in conversion rates on one test, a 30% year-over-year increase in applications for a banking product, and a 430% jump in mobile product application submissions in the first week after a single-click application launch.

National Australia Bank

Todd Copeland

General Manager of Digital