Case Study: Shop Direct achieves mobile-first digital transformation and faster creative collaboration with Adobe Document Cloud

Shop Direct - Customer Case Study

Shop Direct, the UK’s second-largest pure-play retailer (brands include Very.co.uk and Littlewoods.com), transformed from a century-old mail-order business into a mobile-first e-commerce leader as more than 70% of transactions moved to phones. That shift created new challenges: rapid, frequent creative production, consistent global branding, real-time user-experience design, and flexible working to meet the fast pace of online retail.

Shop Direct adopted Adobe Creative Cloud for enterprise—combining familiar desktop apps (Photoshop, Illustrator, InDesign), newer tools (Adobe XD, Muse, Comp), and Creative Cloud Libraries—to streamline collaboration, prototyping, and asset sharing. The result: mobile-first designs that match customer demand, faster time to market with shared global assets and fewer versioning errors, real-time visualization of the customer journey, and greater flexibility for teams to work anytime, anywhere.

Shop Direct

Derek Boyles

Head of Creative