Case Study: reed.co.uk achieves faster revenue realization and 4x faster contract turnaround with Adobe Document Cloud (Adobe Sign)

reed.co.uk Enables Faster Revenue Realization

reed.co.uk, the UK’s leading online recruitment site with over 200,000 jobs, 10,000+ recruiters and 4,500 courses, needed to speed contract authorization for core B2B and growing B2C business while eliminating reliance on fax and post. Paper-based workflows and poor visibility were slowing sales, creating tracking gaps and putting pressure on sales managers, so the company sought a digital solution that matched its cloud-first, agile culture.

They deployed Adobe Sign integrated with Salesforce to enable one‑click, template-driven contracts and e‑signing on any device. The change produced much faster turnarounds and higher completion rates—most agreements now finish in about 28 minutes, ~30% of B2B contracts return within five minutes and 48% within two hours (cutting typical authorization from eight hours to two), B2C lost business fell by ~50%, and sales teams were freed to focus on selling.

Reed.co.uk

Brett Orr

Lead Product Owner