Case Study: HFF achieves consistent, high-quality property marketing and streamlined collaboration with Adobe Document Cloud

HFF builds client confidence and drives business with high-quality marketing materials for commercial real estate properties

HFF is a leading U.S. commercial real estate intermediary with 23 offices and more than 850 employees that supports roughly $76 billion in annual transaction volume. The firm’s nearly 200 designers needed to produce high-quality, consistent marketing materials and collaborate across offices while managing software licenses and delivering content across web and mobile channels.

HFF implemented Adobe Creative Cloud for enterprise, Adobe Stock and Document Cloud, plus Adobe Marketing Cloud with Experience Manager and Analytics to centralize assets, streamline stock licensing, and manage licenses for designers. The result: shared Creative Cloud libraries, faster collaboration and approvals, reduced costs and effort on imagery and production, and consistent, reusable assets across web, mobile and print that help present properties more effectively.

HFF

Christy Grenga

Director