Case Study: Exterion Media achieves 22% faster order completion and secure, transparent sales with Adobe Document Cloud (Adobe Sign)

Exterion Media, Putting Customers First

Exterion Media, a leading UK outdoor advertising company reaching over 30 million people weekly, relied on a largely manual, paper-based sales process managed by about 200 salespeople. Complex, customized quotes and contracts required multiple emails, phone calls and spreadsheets, creating slow, error-prone workflows with limited security, auditability and inconsistent customer experiences.

Exterion integrated Salesforce with Adobe Sign and Conga Composer to automate template selection, approvals, reminders and signature collection within a single, secure workflow. The change cut average agreement completion to 116 minutes (22% faster than the 148-minute industry benchmark), improved data security and audit trails, increased transparency across the order pipeline, and freed sales reps to focus on revenue-generating activities.

Exterion Media

Adam Foyston

Salesforce CRM Manager