Case Study: dmg events Middle East & Asia achieves fast, mobile contract signing and error-free workflows with Adobe Document Cloud

dmg events Middle East & Asia - Customer Case Study

dmg events middle east & asia, a Dubai‑based event management company founded in 1995, runs major exhibitions across sectors like construction and oil & gas. The company faced slow, error-prone contract workflows—salespeople manually copied Salesforce data into paper contracts—causing redundancies, delays, and difficulty getting on‑site and remote approvals.

By integrating Adobe Sign (Adobe Document Cloud) with Salesforce, dmg events enabled one‑click contract sending, automatic data population, and mobile on‑site signing. The change eliminated double entry and human errors, sped turnaround and internal approvals, improved customer relationships and sales/finance efficiency, and helped the team secure up to 30–40% of next‑year exhibition slots during events.

dmg events Middle East & Asia

Gehan Madhanayake

Head of IT