Case Study: Diners Club UK & Ireland achieves 17-minute corporate credit application turnaround with Adobe Document Cloud (Adobe Sign)

Diners Club UK and Ireland Impresses Customers with Fast Service

Diners Club UK and Ireland, the local franchise of Diners Club International, needed to fix a slow, paper-based corporate credit application process that frustrated customers and tied up call-center staff. Lengthy forms that had to be printed, filled, signed, and returned often took days or were abandoned, and the company required an electronic workflow that integrated with its existing Salesforce CRM.

The company integrated Adobe Sign (Adobe Document Cloud) with Salesforce to prepopulate forms, enforce required fields, and send applications during customer calls. Applications that once took days are now signed in an average of 17.3 minutes, improving completion rates, call-center productivity, customer experience, faster product usage, and better forecasting.

Diners Club

Jonathan Back

Chief Financial Officer and Operations Director