Case Study: Northstar Travel Group achieves faster contract completion and saves 40 hours/month with Adobe Document Cloud (Adobe Sign)

Company Standardizes Contracts and Improves Productivity with Salesforce and Adobe Sign

Northstar Travel Group, a leading media and marketing company for the travel industry, faced inconsistent, email-based contract workflows that made tracking, branding, and timely completion difficult. Sales reps sent varied contract versions and lacked visibility into status, slowing the sales cycle and complicating financial reporting.

By integrating Adobe Sign (Adobe Document Cloud) with Salesforce CRM and Conga Composer, Northstar automated branded contract generation and enabled simple e-signatures and real-time tracking. The solution eliminated about 40 hours of duplicate admin work per month, produced faster revenue recognition and more accurate finances, and drove faster completions—70% of contracts are returned within a day and one-third in under an hour—while the e-signature workflow was later expanded to HR onboarding.

Northstar Travel Group

Tom Kemp

CEO