Case Study: WestJet achieves more personalized, higher-converting campaigns with Adobe Creative Cloud

Westjet Reaches More Travelers With High-Flying Campaigns Created With Adobe Solutions

WestJet, Canada’s second-largest airline, wanted to improve digital marketing performance, increase self-service bookings, and better understand customer behavior across website, app, email, search, and social channels. Using Adobe Creative Cloud and Adobe Marketing Cloud, WestJet needed a way to create more personalized, relevant campaigns while making data easier to use across teams.

Adobe Creative Cloud and Adobe Marketing Cloud helped WestJet build tailored creative assets, segment audiences, and optimize campaigns with Adobe Analytics, Target, Audience Manager, and Media Optimizer. The results included 40% less time needed to support SEM, 14% lower weekend campaign costs, better conversion through retargeting and personalized offers, and about $1 million in annual savings after reworking agency and campaign spend.

WestJet

Jason Wiegand

Manager of Digital Analytics and Optimization