Case Study: Shop Direct achieves a mobile-first digital retail transformation with Adobe Creative Cloud for enterprise

Shop Direct, the UK’s second largest pure-play retailer, uses Adobe Creative Cloud for enterprise to drive forward its mobile-first online department stores

Shop Direct, the UK’s second largest pure-play retailer, needed creative technology that could keep up with fast-moving e-commerce and its mobile-first strategy. As more than 70% of its transactions happened on mobile, the company wanted to transform outdated catalog-era workflows and improve how its teams designed and collaborated on digital customer experiences using Adobe Creative Cloud for enterprise.

Adobe Creative Cloud helped Shop Direct move to faster, more flexible creative production with tools like Photoshop, Illustrator, InDesign, Adobe XD, and Creative Cloud Libraries. Adobe enabled real-time collaboration, easier asset sharing across global teams, and the ability to work from anywhere, while also helping the company create mobile-first designs and prototype better user journeys.

Shop Direct

Derek Boyles

Head of Creative