Case Study: Nippon Television Network Corporation achieves cost-effective 4K broadcast production with Adobe Creative Cloud

Nippon Television Network Prepares For 4K

Nippon Television Network Corporation needed a cost-effective way to produce high-quality 4K broadcasts quickly, including live sports and other native 4K content, while managing costly equipment and complex transcoding demands. The broadcaster also wanted a workflow that could handle multiple camera formats and codecs and support full-resolution 4K viewing on its workstations.

Adobe Creative Cloud for enterprise provided the solution, giving Nippon TV designers access to tools like Adobe Premiere Pro CC, After Effects CC, Photoshop CC, and Illustrator CC across their computers. Adobe Creative Cloud helped Nippon TV build a more efficient 4K production workflow, eliminate shared workspaces, support native 4K resolution and broader codec compatibility, and create a cost-efficient professional 4K workstation; it also enabled successful 4K productions such as the Ryoanji Temple exhibit and live baseball broadcasts.

Nippon Television Network Corporation

Toru Fujihara

Associate Managing Director, Technical Operations Department, Engineering & Technology Division