Case Study: NDTV achieves faster promo turnaround and lower costs with Adobe Creative Cloud

NDTV - Customer Case Study

NDTV, one of India’s leading broadcasting networks, needed a faster, more flexible way to produce promos and advertiser tags while managing rising content demands and high costs tied to its legacy finishing system. The company wanted an easier-to-use alternative that could handle multiple media formats, reduce storage and upgrade expenses, and improve turnaround time.

Using Adobe Creative Cloud for teams, NDTV standardized on an integrated workflow with tools like Premiere Pro, After Effects, Photoshop, Audition, and Media Encoder. Adobe Creative Cloud enabled native editing without transcoding, smoother collaboration, and faster in-house production, helping NDTV cut promo turnaround time by 30% and reduce capital expenditure on high-end systems by 40%.

NDTV

K. Yegneshwara Iyer

Chief Information Officer