Case Study: NDR achieves faster multi-channel audience growth with Adobe Creative Cloud

NDR Grows Audiences With Timely Programming For Television, Web, And Social Media

NDR, a major German broadcaster, needed to produce news, sports, and social content much faster to keep up with time-sensitive events across TV, web, and social media. Its aging editing platform was unstable and difficult to integrate with its existing media asset management system, creating pressure to modernize without disrupting workflows.

Adobe Creative Cloud for enterprise, including Adobe Premiere Pro CC and Adobe After Effects CC, was implemented to connect editing, graphics, and media management in a single workflow. Adobe Creative Cloud helped NDR speed editing, simplify license management, and reduce time wasted on copying or transcoding footage, while enabling faster delivery of content across channels and increasing audience reach by getting coverage online and on air within minutes of events happening.

NDR

Sascha Molina

Head of IT