Case Study: Morningstar achieves greater marketing intelligence and agility with Adobe Creative Cloud

Morningstar - Customer Case Study

Morningstar, a financial information and investments company, needed to modernize its aging Morningstar.com site and better serve different investor audiences. Working with Adobe Creative Cloud and Adobe Experience Cloud, the company sought a new content management system, stronger analytics, and more personalized digital experiences to improve agility and future-proof its marketing.

Adobe Creative Cloud and Adobe Experience Cloud helped Morningstar implement Adobe Experience Manager, Adobe Target, Adobe Analytics, and Adobe Creative Cloud for enterprise, supported by Adobe Professional Services. The result was faster content publishing, better collaboration, and data-driven personalization, including a 26% year-over-year increase in Premium service trials, along with reduced customer acquisition costs and faster time to market.

Morningstar

Rob Pinkerton

CMO