Case Study: ITV achieves 3.7% budget savings with Adobe Creative Cloud for enterprise

ITV, Turning The Spotlight On Modernized Production

ITV, the leading British network behind long-running shows like *Coronation Street* and *Emmerdale*, needed to modernize production, streamline workflows, and cut time and cost behind the camera. It turned to **Adobe Creative Cloud for enterprise** to support an end-to-end production process while preserving creative flexibility.

**Adobe Creative Cloud** implemented a suite including Adobe Story CC Plus, Premiere Pro CC, After Effects CC, Photoshop CC, and Prelude CC, along with third-party integrations for media management. In a pilot production, ITV improved ingest and logging efficiency and achieved **3.7% savings** on the overall budget, while also gaining scalable license management and smoother collaboration across teams and vendors.

ITV

Martyn Suker

Head of Production Innovation